History and Future:
Globecreative, founded by Matthys Ras in Cape Town in 2000, has come a long way since its modest beginnings at 169 Long Street. Over the years, the company has moved to various locations within the city, including offices in Hope Street and Shortmarket Street. With a growing clientele in Johannesburg, Globecreative made a strategic move to the bustling city in January 2014, where it continues to operate its creative studio.
Serving clients from all corners of the globe, Globecreative has built a strong international presence with clients in Houston, Chicago, San Diego, Phoenix, New York, London, Paris, and even Reunion Island. In 2022, the company took a significant step forward by expanding into the United States, opening new offices in Houston, Texas, under the esteemed leadership of Issachar Tesfaye and Jennifer Sebasigari. This expansion has further solidified Globecreative’s position as a leading marketing and design firm, offering unparalleled expertise and creative solutions to clients worldwide.
As Globecreative continues to grow, its commitment to excellence and innovation remains unwavering. With a talented team of professionals and a diverse client base, the company is well-positioned to shape the future of strategy, marketing and design on a global scale.
At Globecreative, “Our People” represent more than just our skilled team of professionals; they encompass our valued clients as well. We firmly believe in fostering strong, lasting relationships, transcending the confines of a typical client-service provider dynamic. Our approach goes beyond merely completing tasks and receiving payment; we strive to cultivate meaningful connections, creating a welcoming environment where collaboration and camaraderie thrive.
As part of the Globecreative family, clients can expect to be treated like friends, enjoying the support of a dependable team that is always ready to go the extra mile. Our dedicated professionals not only excel in delivering exceptional creative work but also take pride in being a reliable partner, offering guidance, and sharing their expertise to help clients achieve their goals.
When you become part of the Globecreative family of friends, you can count on us to be by your side every step of the way. We understand that success is a collaborative effort, and we are committed to working closely with our clients to bring their visions to life.
Some of our clients:
ATKV, Pie City, J&H Energy, Mpact Group, Mpact Paper, Mpact Recycling, Mpact Plastics, Mpact Versapak, Naspers, Garden Day SA and UK, Media24, Via Afrika Publishers, Ogilvy Advertising, TBWA Advertising, Zenith Insurance Products, 4D Healthware, PayMaple, In Context Consulting, The Blue Room (Kenilworth Shopping Centre, IPIC Group of Shopping Centres, Maynard Mall, Ottery Centre, Riverside Mall, Shoprite Park, etc), Ventures Africa Publishing, Georgetown Capital, ERM International, Title Research, Albert Carpets, Zinia, Jozi Power, Branding For The People and Nexim Bank amongst others.
Founder, Group Creative Director:
Matthys Ras, a highly accomplished expert in Purpose, Culture, and Brand Strategy, as well as Brand Design and Development, has built a stellar career spanning over two decades in the advertising and branding industry. After completing his B-Tech Degree at Nelson Mandela Metropole University, Matthys joined Publicis Advertising, where he honed his skills in various aspects of branding.
Subsequently, Matthys took on the role of Creative Director at the Media24 Group, where he served for two years. In this capacity, he adeptly managed the brand, seamlessly integrating its various aspects across all operations and media types. His tenure at Media24 not only demonstrated his expertise in brand strategy but also showcased his ability to bring a cohesive vision to life.
With 20 years of industry experience under his belt, Matthys has developed a unique ability to visualize the optimal future of brands and devise effective strategies to help them reach their full potential. His expertise in Purpose, Culture, and Brand Strategy, combined with his prowess in Brand Design and Development, make him an invaluable asset to any organization looking to elevate its brand and establish a strong market presence.
Managing Director, USA:
As the Managing Director of our marketing team in the US market, Issachar Tesfaye brings over 20 years of experience in online marketing to the table. He began his career with a major energy provider in Houston, Texas, where he helped build their acquisitions channel by creating incentives for customers to join. He also added vendors to do business with the energy company, increasing gross profits and brand visibility. Issachar’s creativity and innovative approach to attracting new clients led him to win many awards in the field.
Issachar Tesfaye also worked at a music publishing company called Vision Music, where he served as the Marketing Strategic Director. He helped market their lead artist to the US top 100 charts, and within two years, he was able to understand the company’s vision and effectively communicate their purpose with creative ad placement. His personalized marketing method, ADSR (Attention Demand Surge Relate), has become his area of expertise.
In addition to his marketing skills, Issachar Tesfaye is a master of hiring the right people and motivating them to do their best work. His leadership philosophy is to create the best environment to attract the best talent and let them use their creativity to achieve the company’s vision. He believes in chiseling away until the final product reveals itself, without putting people in any parameters that could hinder the creation process.
With his proven track record of success in online marketing and his strong leadership and team-building skills, Issachar Tesfaye is poised to lead our marketing team in the US market to new heights.
Client Service Director, USA:
Marketing Expert Jennifer Sebasigari is a highly skilled professional based in Houston, Texas, who has successfully established several businesses, including Jennyonthego365 LLC. This multifaceted company offers catering services, pop-up restaurants, cooking lessons, food media, and charity events, showcasing Sebasigari’s versatile talents.
With an undeniable marketing acumen, Sebasigari has forged partnerships with over 150 major culinary brands, such as Cuisinart, Karriva Wellness, High Key, Lifeway, Cowboy Charcoal, Kansas Pork, Missouri Pork, and Certified Piedmontese. As a result of these collaborations, she has created engaging content, blogs, and served as a brand ambassador, effectively promoting the companies she partners with. Her successful partnership with Swiss firm Gotze Peelers has led to her becoming the face of the brand, opening an additional location at the Woodlands Mall, and driving sales of their products.
In addition to her marketing prowess, Sebasigari’s culinary skills have garnered recognition, with her cooking being featured on Fox 26 and in 17 other publications. Her unique tacos became a sensation at a food and wine festival, drawing the largest crowd. As Sebasigari’s brand continues to grow, she has been invited to share her insights at a TEDx event in mid-summer 2023. Her unwavering dedication, passion, and hard work have propelled her to the forefront of the industry, making her a true inspiration to aspiring chefs and marketers alike.
Let’s Get in Touch
HOUSTON, TEXAS, USA:
Managing Director, USA
Mobile: +1 (713) 703 3984
Client Service Director, USA
Mobile: +1 (512) 815-7321
JOHANNESBURG, SOUTH AFRICA:
Founder, Group Creative Director
Mobile: +27 82 458 3950