Authentic is a community of Fractional CMOs who help growing businesses Overcome Random Acts of Marketing and confidently take the next right step to build revenue. Our unique approach combines Marketers + Methodology + Mindshare to build strong, strategic, sales-aligned marketing teams and programs. As Fractional CMOs , our team members help to lead, build, and scale marketing programs that fuel revenue results.
Great question, and the answer can vary depending on who you ask. Fractional CMO is a relatively new, and fast-evolving category. Many models of fractional marketing services have emerged in the market, each offering a different type of solution for the consultant and the client. We’ve written this detailed blog about four specific types of Fractional CMOs to help you understand the differences between each approach.
Our clients engage Authentic when they are ready to Overcome Random Acts of Marketing. Our Fractional CMOs provide leadership that helps these businesses turn marketing into a strategic, sustained, sales-aligned, core component of their in-house revenue organization.
With the support of this rich peer and Mindshare community , our Fractional CMOs build strong, modern marketing teams and programs that drive growth for great businesses.
The following section outlines criteria for employment as an Authentic CMO. If you fit the role description as defined here, we’d love for you to apply! We are always open to meeting top-notch marketing leaders, but we are very selective about adding to our team, as we seek to build a strong, stable, supportive community – all actively engaged and serving our clients.
The Authentic Fractional CMO is fully-committed to a career as a consulting marketing executive, and is actively engaged in building their personal brand and our corporate brand. Our Fractional CMOs embody three core strengths that make them successful:
Builder of high-value, executive connections and referral relationships. Active connector, networker, and influencer. Content creator / contributor, brand advocate and thought leader in relevant communities and social channels.
Experienced executive with consistent career growth in revenue-impact roles. Reference-supported track record of success in marketing leadership, including proven ability to build high-performance teams and programs.
Proven advisory experience, ability to collaborate with, build trust with, and constructively challenge C-Suite leaders: managing expectations, and elevating marketing as a strategic partner in the business.
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