Job Description

Job Description

As part of the LEGO Group’s strategic vision to transition from external media agencies to a robust in-house operation, we are seeking a Vice President of Global Media Activation.

PLAY YOUR PART IN OUR TEAM SUCCEEDING!

This role will lead our ambitious agenda to in-house global search, programmatic advertising and biddable media ensuring a seamless and efficient evolution.

CORE RESPONSIBILITIES

1. Design and implement a global media strategy that aligns with the LEGO Group’s core business objectives, promoting consistency across various media channels and platforms
2. Lead the strategic transition to in-house digital media capabilities, integrating the latest technology and cultivating internal expertise to enhance our digital media operations
3. Own relationships with external media agencies, ensuring alignment with our in-house strategies and goals while leading the transition towards increased internal capabilities
4. Drive cost efficiency, superior data management, and optimal media performance
5. Ensure that our media strategies are agile, responsive, and aligned with the latest industry trends and consumer behaviors
6. Leverage advanced data analytics to deepen our understanding of shoppers behaviors, using insights to tailor media strategies that enhance shopper experiences and extend our reach
7. Champion experimentation and "test and learn” initiatives to drive media effectiveness and adaptability, encouraging a culture of innovation and continuous improvement within the Global Media team and the broader M&C marketing organization
8. Oversee the management and strategic use of YouTube and other significant digital platforms to maximize content reach and engagement
9. Develop and maintain strong, strategic relationships with major media platforms, focusing on collaborative growth and enhanced media buying efficiencies.

DO YOU HAVE WHAT IT TAKES?

• Extensive experience in a senior media management role, with a demonstrated history of leading media strategy at a global scale
• In-depth knowledge of digital media, including expertise in search, biddable media, programmatic advertising, and social media platforms
• Proven success in managing large-scale media transitions from external agencies to in-house processes
• Strong leadership skills with a proven track record of motivating and leading a diverse team in a dynamic, fast-paced environment
• Excellent analytical, strategic, and problem-solving skills, with a strong ability to use data to inform decisions and drive strategic direction
• Superior communication and interpersonal skills, capable of effectively negotiating and building partnerships with key stakeholders and external partners

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