We (society) keep speaking about sustainability. Making planet earth “last longer”. Last forever. Our brain trusts come up with innovative ways to use less fossil fuels and harness the power of our natural resources rather than depleting them. We have the nagging feeling that our children’s lives depend on it.
When building a brand for a new or even longstanding business, sustainability in growth is crucial. It’s also the only way to do it without losing the interest of clients and consumers over time.
“How do you eat an elephant? One bite at a time.”
At Globecreative we develop brands sustainably, ensuring long-term success and keeping our clients’ ongoing financial risk too the minimum. It’s a process of: DEFINE > BUILD > GROW > ANALYSE > ADAPT > GROW > ANALYSE > ADAPT > GROW >ANALYSE > ADAPT > GROW > etc…
It all starts with DEFINING your Purpose beyond merely making money. If you feel your only purpose is making money, you will not make it forever. Your brand will not generate a business of sustainability and legacy. You will one day tell your grandkids about the business you used to have or the business you used to work for. Brand Purpose will be the foundation of what eventually drives your profit through the roof.
After defining your Purpose, we start BUILDING your brand around that vision. We create the building blocks to set your business up for LIFE! These are elements like your logo, stationary, sales material, website, social media presence, etc. Now you are ready for action.
The first GROWTH phase is focussed on Social Media Content. Setting the tone of the brand and adding value to your customers’ lives. This is 2021. Selling on Social Media is a HUGE “No-No”… give, give, give is what engages audiences and and engaged audience will make your brand grow. DON’T WORRY: We have content creators (writers, designers, animators and editors) to create the ideal content FOR YOU.
Enjoy the view from the first mountain top
This initial GROWTH phase will allow us to ANALYSE feedback, response and engagement from your target audience. It will already lead to sales and brand awareness. It’s very important to analyse the organic engagement rather than paid engagement first.
Next we will ADAPT content based on what we’ve learnt. Hereafter, we are ready to start developing additional material like videos, online, press and print ads, that will take your brand into the next GROWTH stage, which will in turn grow your profits and allow additional investment into ongoing growth campaigns.
Can you see how this process allow you to grow sustainably? Without risking your whole budget on potential campaigns reaping no real rewards for you?