What is a fractional CMO?

A fractional CMO is a senior marketing leader who works with your business part-time, usually a set number of days or sessions each month. You get strategic leadership and direction without the cost of a full-time executive.

How is your fractional CMO service different?

You get a whole growth consultancy behind the role, not one person. The same team that builds the strategy can also deliver the brand identity, website, campaigns and communication that come out of it.

How long do engagements usually run?

Most run for at least twelve months, because brand and growth compound over time. We set quarterly priorities and review the direction every year.

Do you work with funded startups?

Yes. We work with funded startups as well as growing and established businesses. If you're preparing to raise, we can help shape the story investors will hear.

Fractional CMO

Fractional CMO services, backed by a growth consultancy.

Fractional CMO services from Globecreative give your leadership team senior brand and growth thinking without the cost of a full-time hire. Unlike a single freelance CMO, you get a whole team behind the role: strategy, brand, digital and communication, working from one method.

When a fractional CMO makes sense

Most growing businesses reach a point where the founder or MD is still carrying the marketing and brand decisions, but a full-time CMO is hard to justify or hard to find. A fractional CMO fills that gap: someone senior who sets the direction, makes the calls and keeps everything connected, a few days a month rather than five days a week.

It's usually the right fit when

The founder or MD is still the de facto head of marketing
Marketing activity is busy, but nobody owns the strategy behind it
You're entering a new market, raising investment or preparing to scale
You have marketing people or agencies, but no one senior directing them
A full-time CMO would cost more than the business can carry right now

What you get

Our fractional CMO service runs on the same structure as our Ongoing Growth Consultancy.

A growth strategy built through Purpose, Culture and Brand
Quarterly priorities and a 12-month direction
Monthly working sessions with your leadership team
Direction for your in-house marketing team and outside suppliers
Brand, campaign, website and communication support from the full Globecreative team
An annual brand and growth review

See the full Ongoing Growth Consultancy service

Why a growth consultancy instead of a single freelancer

A freelance CMO brings one person's experience. When the strategy calls for a new identity, a website, a sales deck or a campaign, they have to hire someone else to make it. With Globecreative, the thinking and the making sit in the same place, so the strategy actually shows up in the work. And because everyone on the team works from the same method, your business isn't dependent on one person.

Where we work

We work as a fractional CMO for established businesses, growing companies and funded startups across South Africa (Cape Town, Johannesburg, Durban, Pretoria and Gqeberha), the UK, the USA and the UAE. Strategy sessions run online or in person where it makes sense.

See where we work

Questions

Fractional CMO questions.

Next step

Need senior growth leadership without the full-time hire?

Request a no-obligation strategy call, or take the Growth Scorecard for a first read on where growth is stuck.

Request a Strategy Call Take the Scorecard

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