The Work
Jendamark / ODIN
From factory floor to global growth.
Jendamark builds complex automation systems for manufacturers around the world. ODIN brings software, people, tools and production data into that same manufacturing environment.
Our work sits between the engineering and the market.
We have helped shape how ODIN Workstation is positioned, how the technology is explained, how it is presented digitally and how the wider Jendamark story is communicated as the business grows internationally.
Complex technology becomes valuable when people understand why it matters.
What we contributed
01
Positioning the technology
ODIN Workstation does far more than display digital work instructions. We worked on language and positioning that communicates the deeper value of controlled, traceable assembly and helped establish a stronger story around Enforced Assembly.
02
Turning engineering into communication
Manufacturing software can become technical very quickly. We developed messaging, product stories, campaigns, social content, video scripts and advertising that translate engineering capability into ideas decision-makers can understand.
03
Building the digital story
Our work has included the ODIN Workstation digital presence and website communication, helping structure the proposition around real manufacturing challenges rather than software features alone.
04
Supporting the next stage of growth
As Jendamark expands further into the United States, our role has extended into investor communication, fundraising material and presentations that connect a long industrial track record with the opportunity presented by ODIN and the future of manufacturing.
Our role
- Positioning
- Messaging
- Website
- Product Storytelling
- Social Media
- Video Scripts
- Advertising
- Investor Presentations
- Fundraising Communication
- US Growth Support
What this work shows
This relationship demonstrates the part of Globecreative that sits before the design.
We work to understand the technology, the commercial opportunity and the audience first. The campaign, website, video or presentation becomes the expression of that thinking.