The Relationship
Mpact
One group. Many stories to tell.
Mpact is not one product, one factory or one audience.
The group operates across recycling, paper manufacturing, paper converting, corrugated packaging and plastics, with communication requirements ranging from customers and investors to employees working inside industrial operations.
Globecreative has worked across that environment for more than a decade.
One group can have hundreds of stories. They still need to feel connected.
What we contributed
01
Communicating across the group
Our work has touched multiple Mpact businesses and product categories. This requires understanding when communication needs to feel distinctly local or operational and when it needs to connect back to the larger corporate story.
02
Making internal communication visible
Safety, quality, training, policies, employee recognition and operational performance matter, but employees can easily stop noticing routine communication.
We apply the same strategic thinking to internal communication that we would to an external campaign.
03
Turning information into content
Quarterly publications, newsletters, employee campaigns and learning initiatives require large amounts of information to become clear, engaging communication.
The work involves editing, structuring, visualising and designing content so people can absorb it quickly.
04
Products, people and purpose
Our work ranges from product brochures and corporate campaigns to programmes such as Mpact Myfuture.
That range allows the communication to show both sides of an industrial business, what it produces and the people behind it.
Our role
- Corporate Communication
- Internal Communication
- Publications
- Product Campaigns
- Brochures
- Learning Communication
- Safety Campaigns
- Employee Communication
- Illustration
- Digital Content
- Presentation Design
What this work shows
Long relationships create a different kind of value.
You stop learning the brand from the brief every time.
You already understand the business, which means more attention can go into solving the communication problem.