/ Strategy
The initial thinking stuff
Your Brand Strategy is an in-dept exploration of your business goals, defining your target audience(s), and what needs to be done to make the two gel perfectly. What is your audience thinking? What do they want and expect from your brand, your business, your service and your people? This process is a collaborative one with you and your team and the end product is a comprehensive, beautifully designed document that will form the basis of your brand in the future. It will roadmap your way to your business goals.
/ Culture
Finding and Defining your Purpose
The essence of a successful company is Purpose. And Purpose flows over into your Culture. When we refer to Culture, we refer not only to the “vibe” at the office, or between remote teams. Culture is something that attracts customers and clients without you having to “sell” yourself to them. It’s what makes your customers your “Tribe”. Your loyal Followers. It’s what makes you employees your “Ambassadors”. It’s what makes your brand irresistible to everyone.
Globecreative will take you through a proven process to define your Purpose and develop and strong Culture within your company. We will help you implement life-changing strategies that will transform your employees’ productivity and lead to solid growth of your business in all areas.
/ Design
Creating your Tools for Success
These are the tools we build in order for you to reach your goals. They include but are not limited to the following:
- Naming
- Corporate Identity Design (Logos, Business Cards, Letterheads, etc)
- Brand Guidelines Design (Setting the standards for your brand)
- Marketing Material (Business One-Pagers, Brochures, Banners, etc)
- Newsletters (Printed and Email)
- Annual Reports (Printed and Interactive Online)
- Website Design and Build (Static, One-pagers, Online Shops, Interactive Annual Reports, etc)
- Interiors and Brand Architecture
- Animation
- Illustration
- Videography
- Augmented Reality
- Copywriting and Editing
/ Growth
Now that we built your tools, it’s time to show the world how awesome you are! Here are just some of the Growth elements we employ to achieve you success:
- Campaign Concepting (Finding the “Big Idea”)
- Print and Press Ad Campaigns
- Online Ad Campaigns
- TV Ad Campaigns (including online, YouTube, etc)
- Radio Scripts and Production
- Lead Generation Systems
- Marketing Automation
- Content development for online sites and other communications platforms
- Corporate brand and leadership messaging / storytelling
- Press release writing & reach into the right media
- Thought leadership / opinion pieces
- Speech writing
- Script writing
- Liaison with mainstream news media as well as specialised publications
- Company profiling and newsletters
- Public Relations plans to launch new brands to market or support major company announcements or changes
- Internal communications
- Stakeholder communications / targeted to influence or change perceptions
- Corporate Social Responsibility project management
- Positioning statements and lobbying support
- Executive communications support
- Crisis communications strategy development and implementation
